1. 'Product Line & Product Mix', the important areas, are covered by which of the following policy?
a) Product
b) Distribution
c) Promotion
d) Price
e) Profit
2. Introduction, Growth ____ and ___ are the four stages of Product Life Cycle.
a) Maturity, Saturation
b) Maturity, Decline
c) Decline, Maturity
d) Saturation, Maturity
e) None of the above
3. Sales Promotion Measures are suitable to achieve___term goals
a) Short
b) Medium
c) Medium- Long
d) Long
e) Shortest
4. Product, Price, Promotional activities and the Distribution system are the four inputs, together known as ____ mix.
a) Product
b) Marketing
c) Promotional
d) Place
e) Price
5. ''Find wants and Fill them '' is a theme described in which concept?
a) Selling
b) Marketing
c) Product
d) Production
e) Consumer surplus
6. Modern Marketing Concept lays great importance on the freedom of the ___
a) Producer
b) Seller
c) Consumer
d) Advertiser
e) Dealer
7. Which of the following is related to Brand Name ____
a) Term
b) Words
c) Letters
d) Both 'b' & 'c'
e) None of the above
8. A set of assets & Liabilities linked to a Brand is termed as ___
a) Brand Mark
b) Brand Equity
c) Brand Line
d) Brand Loyalty
e) Brand Ambassador
9. A Brand or that part of the Brand which is legally protected is called as ___
a) Trade Mark
b) Brand Equity
c) Brand Name
d) Brand Valuation
e) All of the above
10. Trademark is a name or mark which should be ___
a) Registered
b) Legalized
c) Franchised
d) Both 'a' & 'b'
e) Registered with Registrar of Companies
11. Product research deals with the Analysis of ____
a) Demand & Supply
b) Product Line
c) Advertisement Effectiveness
d) Physical Distribution
e) None of the above
12. During which stage of the 'Product Life Cycle' Profits are normally Negative or Very Nominal ____
a) Introduction
b) Growth
c) Decline
d) Maturity
e) In between Growth and decline
13. Which of the following is a function of Packaging ___
a) Protection
b) Promotion
c) Convenience
d) Attraction
e) All of the above
14. Length, Width, Depth & Consistency are the four Dimensions of ____
a) Product Item
b) Product Line
c) Product Mix
d) Marketing Mix
e) Demand Mix
15. During the 'Maturity' stage of the 'Product Life Cycle' Sales are ____
a) Low
b) Declining
c) At Peak, Stabilizing
d) Rapidly Rising
e) Reasonably good
16. Which of the following type of Marketing is Suitable to introduce a New Product ____
a) Concentrated
b) Industrial
c) Target
d) Synchro
e) Random
17. Penetration Pricing describes ____
a) Product penetrate into markets to hold a position
b) Adopting low prices in the initial stages
c) Both 'a' &' b'
d) None of the above
e) All of the above
18. Skimming Pricing is otherwise called as ___
a) 'Skim the Cream' Pricing
b) Odd Pricing
c) Seated Bid Pricing
d) Negotiated Pricing
e) Discriminating pricing
19. 'Cost- Plus Pricing' is also known as ____
a) Discriminatory Pricing
b) Pricing Lining
c) Mark-Up Pricing
d) Expected pricing
e) Fixing price as per customer demand
20. Price is a determinant of ___
a) Profit
b) Loss
c) Cost
d) Demand
e) All of the above
21. Price is the ____ of a Product expressed in terms of ____
a) Quantity, Money
b) Quantity, Cost
c) Value, Money
d) Value, Cost
e) None of the above
22. Price is one of the four P's of ____
a) Product Mix
b) Promotion Mix
c) Marketing Mix
d) Market Characteristics
e) Human Resource Mix
23. Which of the following is not related to Skimming Pricing ____
a) To collect huge profit within a short period of time
b) Is convenient in the case of fashion goods
c) Is a short term policy
d) Initial low price
e) None of the above
24. The general objective of Marketing Cost Analysis is to ___
a) Obtain cost data for selling expense budget
b) Determine relative profitability of various sales & marketing operations
c) Keep expenses in line with sales expenses
d) Analyze costs by territory
e) Sell product at a lowest possible cost
25. In Marketing Cost Analysis, Selling Expenses are allocated according to ____
a) Size of Order
b) Customers
c) Territories
d) Any of these
e) None of the above
26. Which of the following is not related to penetration price?
a) Initial low price
b) Long term policy
c) To capture the market in a gradual manner
d) Heavy advertisement and promotional expenditure necessary
e) Supplying free samples at new place of market
27. Target pricing is also known as ____
a) Cost- Oriented Pricing
b) Break- Even Pricing
c) Cost-Plus pricing
d) Demand- Oriented pricing
e) All of the above
28. Which of the following is considered as Social Aspects of Packaging ____
a) Attractiveness
b) Bio- Degradability
c) Name of the Manufacturer
d) Convenience
e) Informative
29. 'Market Demand ' is generally ____
a) More than market potential
b) Less than market potential
c) Equal to market potential
d) Fluctuating over and below market potential
e) Higher than expectations
30. Which of the following consists of analyzing marketing opportunities, developing marketing strategies & managing the marketing efforts?
a) Marketing Functions
b) Marketing Process
c) Marketing Strategies
d) Marketing Opportunities
e) None of the above
31. The main feature of Marketing is that it is ___ oriented.
a) Demand
b) Production
c) Consumer
d) Competition
e) All of the above
32. Why is it necessary for the entrepreneur to be in continuous touch with the changes in consumer behavior?
a) To enable him to launch new products
b) So that changes in existing products can be made to suit customer requirements
c) Product can be stored
d) All of the above
e) a and b
33. What is the main aim of price skimming and penetration theory?
a) Maximise profit
b) Short range pricing objective
c) Minimise cost
d) Maximise cost
e) None of the above
34. What is the defect of agricultural marketing in India?
a) Lack of control
b) Lack of organization
c) Lack of Unity
d) Lack of information related to market
e) b, c and d
35. Another name of semi finished product is ___
a) Work
b) Work in progress
c) Progress of work
d) Slow progress
e) None of the above
36. Good marketing requires one of the following:
a) Proper planning
b) Good team work
c) Good communication skills
d) Knowledge of products
e) All of the above
37. One of the following is not a target group for saving account ____
a) Salaried Persons
b) Doctors
c) Public servants
d) Insurance agents
e) Loss Marking Companies
38. The ultimate aim of Marketing is to provide ___
a) More business to the company
b) More customers
c) More staff
d) More production
e) More products
39. Target group of education loan is ____
a) All school students
b) All college students
c) All colleges
d) All hospitals
e) All schools
40. A ___ is the way consumers perceive an actual or potential product?
a) product idea
b) product image
c) product concept
d) product feature
e) None of these
ANSWERS:
1) a; 2) b; 3) d; 4) b; 5) b; 6) c; 7) d; 8) b; 9) a; 10) d;
11) b; 12) a; 13) e; 14) c; 15) c; 16) a; 17) c; 18) a; 19) c; 20) e;
21) c; 22) c; 23) d; 24) b; 25) d; 26) d; 27) a; 28) b; 29) d; 30) b;
31) c; 32) e; 33) b; 34) e; 35) b; 36) e; 37) e; 38) a; 39) b; 40) b.
a) Product
b) Distribution
c) Promotion
d) Price
e) Profit
2. Introduction, Growth ____ and ___ are the four stages of Product Life Cycle.
a) Maturity, Saturation
b) Maturity, Decline
c) Decline, Maturity
d) Saturation, Maturity
e) None of the above
3. Sales Promotion Measures are suitable to achieve___term goals
a) Short
b) Medium
c) Medium- Long
d) Long
e) Shortest
4. Product, Price, Promotional activities and the Distribution system are the four inputs, together known as ____ mix.
a) Product
b) Marketing
c) Promotional
d) Place
e) Price
5. ''Find wants and Fill them '' is a theme described in which concept?
a) Selling
b) Marketing
c) Product
d) Production
e) Consumer surplus
6. Modern Marketing Concept lays great importance on the freedom of the ___
a) Producer
b) Seller
c) Consumer
d) Advertiser
e) Dealer
7. Which of the following is related to Brand Name ____
a) Term
b) Words
c) Letters
d) Both 'b' & 'c'
e) None of the above
8. A set of assets & Liabilities linked to a Brand is termed as ___
a) Brand Mark
b) Brand Equity
c) Brand Line
d) Brand Loyalty
e) Brand Ambassador
9. A Brand or that part of the Brand which is legally protected is called as ___
a) Trade Mark
b) Brand Equity
c) Brand Name
d) Brand Valuation
e) All of the above
10. Trademark is a name or mark which should be ___
a) Registered
b) Legalized
c) Franchised
d) Both 'a' & 'b'
e) Registered with Registrar of Companies
11. Product research deals with the Analysis of ____
a) Demand & Supply
b) Product Line
c) Advertisement Effectiveness
d) Physical Distribution
e) None of the above
12. During which stage of the 'Product Life Cycle' Profits are normally Negative or Very Nominal ____
a) Introduction
b) Growth
c) Decline
d) Maturity
e) In between Growth and decline
13. Which of the following is a function of Packaging ___
a) Protection
b) Promotion
c) Convenience
d) Attraction
e) All of the above
14. Length, Width, Depth & Consistency are the four Dimensions of ____
a) Product Item
b) Product Line
c) Product Mix
d) Marketing Mix
e) Demand Mix
15. During the 'Maturity' stage of the 'Product Life Cycle' Sales are ____
a) Low
b) Declining
c) At Peak, Stabilizing
d) Rapidly Rising
e) Reasonably good
16. Which of the following type of Marketing is Suitable to introduce a New Product ____
a) Concentrated
b) Industrial
c) Target
d) Synchro
e) Random
17. Penetration Pricing describes ____
a) Product penetrate into markets to hold a position
b) Adopting low prices in the initial stages
c) Both 'a' &' b'
d) None of the above
e) All of the above
18. Skimming Pricing is otherwise called as ___
a) 'Skim the Cream' Pricing
b) Odd Pricing
c) Seated Bid Pricing
d) Negotiated Pricing
e) Discriminating pricing
19. 'Cost- Plus Pricing' is also known as ____
a) Discriminatory Pricing
b) Pricing Lining
c) Mark-Up Pricing
d) Expected pricing
e) Fixing price as per customer demand
20. Price is a determinant of ___
a) Profit
b) Loss
c) Cost
d) Demand
e) All of the above
21. Price is the ____ of a Product expressed in terms of ____
a) Quantity, Money
b) Quantity, Cost
c) Value, Money
d) Value, Cost
e) None of the above
22. Price is one of the four P's of ____
a) Product Mix
b) Promotion Mix
c) Marketing Mix
d) Market Characteristics
e) Human Resource Mix
23. Which of the following is not related to Skimming Pricing ____
a) To collect huge profit within a short period of time
b) Is convenient in the case of fashion goods
c) Is a short term policy
d) Initial low price
e) None of the above
24. The general objective of Marketing Cost Analysis is to ___
a) Obtain cost data for selling expense budget
b) Determine relative profitability of various sales & marketing operations
c) Keep expenses in line with sales expenses
d) Analyze costs by territory
e) Sell product at a lowest possible cost
25. In Marketing Cost Analysis, Selling Expenses are allocated according to ____
a) Size of Order
b) Customers
c) Territories
d) Any of these
e) None of the above
26. Which of the following is not related to penetration price?
a) Initial low price
b) Long term policy
c) To capture the market in a gradual manner
d) Heavy advertisement and promotional expenditure necessary
e) Supplying free samples at new place of market
27. Target pricing is also known as ____
a) Cost- Oriented Pricing
b) Break- Even Pricing
c) Cost-Plus pricing
d) Demand- Oriented pricing
e) All of the above
28. Which of the following is considered as Social Aspects of Packaging ____
a) Attractiveness
b) Bio- Degradability
c) Name of the Manufacturer
d) Convenience
e) Informative
29. 'Market Demand ' is generally ____
a) More than market potential
b) Less than market potential
c) Equal to market potential
d) Fluctuating over and below market potential
e) Higher than expectations
30. Which of the following consists of analyzing marketing opportunities, developing marketing strategies & managing the marketing efforts?
a) Marketing Functions
b) Marketing Process
c) Marketing Strategies
d) Marketing Opportunities
e) None of the above
31. The main feature of Marketing is that it is ___ oriented.
a) Demand
b) Production
c) Consumer
d) Competition
e) All of the above
32. Why is it necessary for the entrepreneur to be in continuous touch with the changes in consumer behavior?
a) To enable him to launch new products
b) So that changes in existing products can be made to suit customer requirements
c) Product can be stored
d) All of the above
e) a and b
33. What is the main aim of price skimming and penetration theory?
a) Maximise profit
b) Short range pricing objective
c) Minimise cost
d) Maximise cost
e) None of the above
34. What is the defect of agricultural marketing in India?
a) Lack of control
b) Lack of organization
c) Lack of Unity
d) Lack of information related to market
e) b, c and d
35. Another name of semi finished product is ___
a) Work
b) Work in progress
c) Progress of work
d) Slow progress
e) None of the above
36. Good marketing requires one of the following:
a) Proper planning
b) Good team work
c) Good communication skills
d) Knowledge of products
e) All of the above
37. One of the following is not a target group for saving account ____
a) Salaried Persons
b) Doctors
c) Public servants
d) Insurance agents
e) Loss Marking Companies
38. The ultimate aim of Marketing is to provide ___
a) More business to the company
b) More customers
c) More staff
d) More production
e) More products
39. Target group of education loan is ____
a) All school students
b) All college students
c) All colleges
d) All hospitals
e) All schools
40. A ___ is the way consumers perceive an actual or potential product?
a) product idea
b) product image
c) product concept
d) product feature
e) None of these
ANSWERS:
1) a; 2) b; 3) d; 4) b; 5) b; 6) c; 7) d; 8) b; 9) a; 10) d;
11) b; 12) a; 13) e; 14) c; 15) c; 16) a; 17) c; 18) a; 19) c; 20) e;
21) c; 22) c; 23) d; 24) b; 25) d; 26) d; 27) a; 28) b; 29) d; 30) b;
31) c; 32) e; 33) b; 34) e; 35) b; 36) e; 37) e; 38) a; 39) b; 40) b.
