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Saturday, August 30, 2014


1. 'Product Line & Product Mix', the important areas, are covered by which of the following policy?
a) Product
b) Distribution
c) Promotion
d) Price
e) Profit

2. Introduction, Growth ____ and ___ are the four stages of Product Life Cycle.
a) Maturity, Saturation
b) Maturity, Decline
c) Decline, Maturity
d) Saturation, Maturity
e) None of the above

3. Sales Promotion Measures are suitable to achieve___term goals
a) Short
b) Medium
c) Medium- Long
d) Long
e) Shortest

4. Product, Price, Promotional activities and the Distribution system are the four inputs, together known as ____ mix.
a) Product
b) Marketing
c) Promotional
d) Place
e) Price

5. ''Find wants and Fill them '' is a theme described in which concept?
a) Selling
b) Marketing
c) Product
d) Production
e) Consumer surplus

6. Modern Marketing Concept lays great importance on the freedom of the ___
a) Producer
b) Seller
c) Consumer
d) Advertiser
e) Dealer

7. Which of the following is related to Brand Name ____
a) Term
b) Words
c) Letters
d) Both 'b' & 'c'
e) None of the above

8. A set of assets & Liabilities linked to a Brand is termed as ___
a) Brand Mark
b) Brand Equity
c) Brand Line
d) Brand Loyalty
e) Brand Ambassador

9. A Brand or that part of the Brand which is legally protected is called as ___
a) Trade Mark
b) Brand Equity
c) Brand Name
d) Brand Valuation
e) All of the above

10. Trademark is a name or mark which should be ___
a) Registered
b) Legalized
c) Franchised
d) Both 'a' & 'b'
e) Registered with Registrar of Companies

11. Product research deals with the Analysis of ____
a) Demand & Supply
b) Product Line
c) Advertisement Effectiveness
d) Physical Distribution
e) None of the above

12. During which stage of the 'Product Life Cycle' Profits are normally Negative or Very Nominal ____
a) Introduction
b) Growth
c) Decline
d) Maturity
e) In between Growth and decline

13. Which of the following is a function of Packaging ___
a) Protection
b) Promotion
c) Convenience
d) Attraction
e) All of the above

14. Length, Width, Depth & Consistency are the four Dimensions of ____
a) Product Item
b) Product Line
c) Product Mix
d) Marketing Mix
e) Demand Mix

15. During the 'Maturity' stage of the 'Product Life Cycle' Sales are ____
a) Low
b) Declining
c) At Peak, Stabilizing
d) Rapidly Rising
e) Reasonably good

16. Which of the following type of Marketing is Suitable to introduce a New Product ____
a) Concentrated
b) Industrial
c) Target
d) Synchro
e) Random

17. Penetration Pricing describes ____
a) Product penetrate into markets to hold a position
b) Adopting low prices in the initial stages
c) Both 'a' &' b'
d) None of the above
e) All of the above

18. Skimming Pricing is otherwise called as ___
a) 'Skim the Cream' Pricing
b) Odd Pricing
c) Seated Bid Pricing
d) Negotiated Pricing
e) Discriminating pricing

19. 'Cost- Plus Pricing' is also known as ____
a) Discriminatory Pricing
b) Pricing Lining
c) Mark-Up Pricing
d) Expected pricing
e) Fixing price as per customer demand

20. Price is a determinant of ___
a) Profit
b) Loss
c) Cost
d) Demand
e) All of the above

21. Price is the ____ of a Product expressed in terms of ____
a) Quantity, Money
b) Quantity, Cost
c) Value, Money
d) Value, Cost
e) None of the above

22. Price is one of the four P's of ____
a) Product Mix
b) Promotion Mix
c) Marketing Mix
d) Market Characteristics
e) Human Resource Mix

23. Which of the following is not related to Skimming Pricing ____
a) To collect huge profit within a short period of time
b) Is convenient in the case of fashion goods
c) Is a short term policy
d) Initial low price
e) None of the above

24. The general objective of Marketing Cost Analysis is to ___
a) Obtain cost data for selling expense budget
b) Determine relative profitability of various sales & marketing operations
c) Keep expenses in line with sales expenses
d) Analyze costs by territory
e) Sell product at a lowest possible cost

25. In Marketing Cost Analysis, Selling Expenses are allocated according to ____
a) Size of Order
b) Customers
c) Territories
d) Any of these
e) None of the above

26. Which of the following is not related to penetration price?
a) Initial low price
b) Long term policy
c) To capture the market in a gradual manner
d) Heavy advertisement and promotional expenditure necessary
e) Supplying free samples at new place of market

27. Target pricing is also known as ____
a) Cost- Oriented Pricing
b) Break- Even Pricing
c) Cost-Plus pricing
d) Demand- Oriented pricing
e) All of the above

28. Which of the following is considered as Social Aspects of Packaging ____
a) Attractiveness
b) Bio- Degradability
c) Name of the Manufacturer
d) Convenience
e) Informative

29. 'Market Demand ' is generally ____
a) More than market potential
b) Less than market potential
c) Equal to market potential
d) Fluctuating over and below market potential
e) Higher than expectations

30. Which of the following consists of analyzing marketing opportunities, developing marketing strategies & managing the marketing efforts?
a) Marketing Functions
b) Marketing Process
c) Marketing Strategies
d) Marketing Opportunities
e) None of the above

31. The main feature of Marketing is that it is ___ oriented.
a) Demand
b) Production
c) Consumer
d) Competition
e) All of the above

32. Why is it necessary for the entrepreneur to be in continuous touch with the changes in consumer behavior?
a) To enable him to launch new products
b) So that changes in existing products can be made to suit customer requirements
c) Product can be stored
d) All of the above
e) a and b

33. What is the main aim of price skimming and penetration theory?
a) Maximise profit
b) Short range pricing objective
c) Minimise cost
d) Maximise cost
e) None of the above

34. What is the defect of agricultural marketing in India?
a) Lack of control
b) Lack of organization
c) Lack of Unity
d) Lack of information related to market
e) b, c and d

35. Another name of semi finished product is ___
a) Work
b) Work in progress
c) Progress of work
d) Slow progress
e) None of the above

36. Good marketing requires one of the following:
a) Proper planning
b) Good team work
c) Good communication skills
d) Knowledge of products
e) All of the above

37. One of the following is not a target group for saving account ____
a) Salaried Persons
b) Doctors
c) Public servants
d) Insurance agents
e) Loss Marking Companies

38. The ultimate aim of Marketing is to provide ___
a) More business to the company
b) More customers
c) More staff
d) More production
e) More products

39. Target group of education loan is ____
a) All school students
b) All college students
c) All colleges
d) All hospitals
e) All schools

40. A ___ is the way consumers perceive an actual or potential product?
a) product idea
b) product image
c) product concept
d) product feature
e) None of these

1) a; 2) b; 3) d; 4) b; 5) b; 6) c; 7) d; 8) b; 9) a; 10) d;
11) b; 12) a; 13) e; 14) c; 15) c; 16) a; 17) c; 18) a; 19) c; 20) e;
21) c; 22) c; 23) d; 24) b; 25) d; 26) d; 27) a; 28) b; 29) d; 30) b;
31) c; 32) e; 33) b; 34) e; 35) b; 36) e; 37) e; 38) a; 39) b; 40) b.


Applications are invited from eligible Indian Citizens for appointment as Probationary Officers (POs) in Associate Banks of State Bank of India. Candidates selected are liable to be posted anywhere in India,apply before 18/09/2014.
Advertisement No. : CRPD/PO/AB/2014-15/04
Job Location : All India
Job Details :
Post Name : Probationary Officers
  • No. of Vacancy : 2986 Posts.
  • Pay Scale : Rs.14500-25700/-
Bank                  Vacancies
SBP07561324 1001402

Eligibility Criteria : 
  • Educational Qualification : Graduation in any discipline from a recognised University or any equivalent qualification recognised as such by the Central Government. Candidate having integrated dual degree (IDD) certificate should ensure that the date of passing the IDD is on or before the eligiblity date.
Nationality : Indian
Age Limit : Not below 21 years and not above 30 years as on 01.09.2014 i.e candidates must have been born not earlier than 02.09.1984 and not later than 01.09.1993 .
Selection Process :
Phase I : Examination consisting Objective Tests for 200 marks and Descriptive Test for 50 marks. The Objective Test will be online. Immediately after the online Objective Test, Descriptive Test will be administered. Questions relating to Descriptive Test will be available on computer (Online) and candidates will have to write the answers on the answer sheet (Offline) provided to them on Paper/Pen mode.
(i) Objective Test : The Objective Test with 2hours duration consists of 4 Sections with 50 marks each (Total 200 marks) as follows:
Syllabus :  
  1. Test of English Language (Grammer, Vocabulary, Comprehension etc.)
  2. Test of General Awareness, Marketing & Computers
  3. Test of Data Analysis & Interpretation
  4. Test of Reasoning (High Level)
Note : The candidates are required to qualify in each of the Tests by securing passing marks, to be decided by the Bank.
(ii) Descriptive Test : The Descriptive Test with 1 hour duration (50marks) will be of “Test of English Language (comprehension, short précis, letter writing & essay)”. The candidates are required to qualify in the Descriptive Test by securing passing marks, to be decided by the Bank.
b) Phase  II : Group Discussion (20 marks) & Interview (30 marks)  ;  The aggregate marks of candidates qualifying in both the Objective Tests and Descriptive Test will be arranged in descending order in each category. Adequate number of candidates in each category, as decided by the Bank will be called for Group Discussion and Interview.
Note : For Final Selection the candidates will have to qualify both in Phase-I and Phase-II separately.
Application Fee :
  • SC / ST / PWD : Rs.100/-(Intimation Charges only).
  • All other : Rs.500/- (App. fee and intimation charges).
Candidates have the option of making the payment of requisite fees/ intimation charges either through the ONLINE mode or the OFFLINE mode.
(i) Offline mode : The system will generate a cash voucher/ challan form pre-printed with the candidate’s details which will be required to be presented at any State Bank of India branch counter with the requisite fee. On payment of the requisite fee through computer generated challan form, registration of the online application will be complete.
(ii) Online mode : The payment can be made by using debit card/ credit card/Internet Banking.
How to Apply : Candidates will be required to register themselves online first through Bank’s website or between 01-09-2014 to 18-09-2014.
Important Dates:
  • Starting Date of online Registration of Application : 01-09-2014.
  • Last Date to Apply : 18/09/2014.
  • Payment of Application Fees On-Line : 01-09-2014 to 18-09-2014.
  • Payment of Application Fees Off-Line : 03-09-2014 to 20-09-2014.

Sunday, August 24, 2014


1. Which of the following translate back from machine code something resembling the source language?
1) Interpreter
2) Compiler
3) Assembler
4) Decompiler
5) None of the above

2. When you are working on a document on Computer, which location the document temporarily stored?
1) RAM
2) ROM
3) The CPU
4) Flash memory
5) The CD-Rom

3. The latest PC keyboards use a circuit that senses the movement by the change in its capacitance.
What are these keyboards called?
1) Mechanical keyboards
2) Capacitance keyboards
3) Qwerty keyboards
4) Dvorak keyboards
5) None of these

4. Transformation of data into information is performed by which of the following....
1) Peripherals
2) Memory
3) Storage
4) The Input-Output unit
5) The CPU

5. ....... is collection of web pages and ....... is the very first page that we see on opening of a web-site.
1) Home-page, Web-page
2) Web-site, Home-page
3) Web-page, Home-page
4) Web-page, Web-site
5) None of these

6. Which of the following registers is used to keep track of address of the memory location where the next instruction is located?
1) Memory Data Register
2) Memory Address Register
3) Instruction Register
4) Program Counter
5) None of these

7. What tab is selected to cut, copy, and paste?
1) Insert
2) Tools
3) Special
4) Home
5) None of these

8. The most important or powerful computer in a typical network is .......
1) Network Desktop
2) Network client
3) Network server
4) Network Station
5) None of these

9. Which kind of devices allows the user to add components and capabilities to a computer system?
1) System boards
2) Expansion slots
3) Input devices
4) Output devices
5) Storage devices

10. To what temporary area can you store text and other data, and later paste them to another location?
1) The clipboard
2) ROM
4) The hard disk
5) None of these

11. ....... is the science that attempts to produce machines that display the same type of intelligence that humans do.
1) Nanoscience
2) Nanotechnology
3) Simulation
4) Artificial intelligence (AI)
5) None of these

12. Computers use the ........ number system to store data and perform calculations.
1) Decimal
2) Hexadecimal
3) Octal
4) Binary
5) None of these

13. A device mounted on a communication satellite which receives, amplifies and re-transmits signals from earth station is ....
1) Transponder
2) Track
3) Transistor
4) Terminal
5) None of these

14.To move to the ending of a page of text, press the ...... key.
1) End
2) A
3) Page-up
4) Enter
5) None of these

15. A ...... contains specific rules and words that express the logical steps of an algorithm.
1) Syntax
2) Programming structure
3) Programming language
4) Logic chart
5) None of these

16. ........ tells the computer how to use its components.
1) Utility
2) Network
3) Operating system
4) Application program
5) None of these

17. What is data backup?
1) Adding more components to your network
2) Protecting data by copying it from the original source to a different destination
3) Filtering old data from the new data
4) Accessing data on tape
5) None of these

18. This component is required to process data into information and consists of integrated circuitry.
1) Hard disk
2) RAM
3) CPU
4) ROM
5) None of these

19. Who was the father of Punched Card Processing?
1) Dr. Herman Hollerith
2) J Presper Eckert
3) Charles Babbage
4) Blaise Pascal
5) None of these

20. Computers that are portable and convenient for users who travel are known as....
1) Super computers
2) Laptops
3) Mini computers
4) File servers
5) None of these

21. Office LANs that are spread geographically apart on a large scale can be connected using a corporate .......
1) CAN
2) LAN
3) DAN
4) WAN
5) TAN

22. What is the process of copying software programs from secondary storage media to the hard disk called?
1) Configuration
2) Download
3) Storage
4) Upload
5) Installation

1-4, 2-1, 3-2, 4-5, 5-2, 6-4, 7-4, 8-3, 9-2, 10-1
11-4, 12-4, 13-1, 14-1, 15-3, 16-3, 17-2, 18-3, 19-1, 20-2, 21-4, 22-5

Sunday, August 17, 2014

Langpi Dehangi Rural Bank Recruitment of Officer & Office Assistants Posts

Langpi Dehangi Rural Bank invites applications for the post of Officer in Middle Management Grade (Scale III), Middle Management Grade (Scale II), Officer in Junior Management (Scale I) Cadre and Office Assistant (Multipurpose) for those who have qualified at the Online CWE for RRBs conducted by IBPS during September/ October 2013, against the vacant posts of the Bank for the year 2013-14.

  1. Officer Scale-III: 01 Post
  2. Officer Scale-II (General Banking): 01 Post
  3. Officer Scale-II (CA): 01 Post
  4. Officer Scale-I (Law): 01 Post
  5. Officer Scale-II (Agricultural Officer): 01 Post
  6. Officer Scale-I: 07 Posts
  7. Office Assistant (Multipurpose): 12 Posts
Eligibility: Eligibility Criteria is to be considered as per RRBs CWE-II Advertisement published in Employment News/ Rozgar Samachar Issue Dated 6th July–12th July, 2013released by IBPS and posted on the IBPS?s website

Application Fee (Including Postage/ Intimation Charges): Rs. 20/- for SC/ ST/ PWD candidates and Rs. 100/- for all others candidates.

How to Apply: Candidates can apply online only.

Last Date: 26-Aug-2014

For more details, please visit:

Sunday, August 10, 2014

IBPS Common Recruitment Process for Recruitment in Clerical Cadre (CWE Clerks-IV) Recruitment

The online examination for the next Common Recruitment Process (CRP) for selection of personnel for Clerical cadre Posts in the Participating Organisations listed below is tentatively scheduled in December 2014. 

Eligibility Criteria :
  • Age :  20 to 28 years (relaxation is there for SC / ST / OBC / EXs / Widows / Divorced woman etc. Check notification for details)
  • Educational Qualification : Graduation from any recognized university
Application Fee :
  • Rs. 100/- for SC / ST / PWD / EXSM Candidates
  • Rs. 600/- for all others
    Important Points : Since recruitment in clerical cadre in Public Sector Banks is done on  State/UT-wise basis, candidates can apply for vacancies in any one State/ UT only. Consequently, a candidate would be required to appear for CWE & Interview in any one of the centres in that particular State/UT.  
      Important Dates :
      • Online Registration Starts from : 12th August 2014 to 1st September 2014
      •  Payment of Application Fee :
        • Online : 12th August 2014 to 1st September 2014
        • Offline : 14th August 2014 to 3rd September 2014
      • Call Letter download for the examination : After 17th November 2014
      • Dates of Online Exam (Tentative):
        • 6th December 2014
        • 7th December 2014
        • 13th December 2014
        • 14th December 2014
        • 20th December 2014
        • 21st December 2014
        • 27th December 2014
      • Declaration of Results : January 2015
      • Interview Call letter Download : January 2015
      • IBPS PO IV Interviews : February 2015
      • Provisional Allotment : April 2015